It’s a kind of sartorial superhero story.
By day he’s a suit-wearing bureaucrat and by night he suits up the nation’s public servants.
Now Pip Morgan is taking his suits onto the catwalk at the second annual Canberra Fashfest.
Over the past year men around the world have become more aware of fashion and more willing to have fun with their wardrobes, Fashfest producer Steve Wright believes.
That was behind the decision to include a couple of menswear-specific labels, including Morgan’s, in the parades this year, unlike in 2013 when male fashion was only incorporated into collections.
Morgan believes the demand for personalised menswear goes beyond an understanding of trends.
“There’s a growing desire, I think, for people actually to be comfortable in what they wear,” he tells AAP.
“The reality is that fast fashion, while it has its place, doesn’t meet that need.”
His company, Braddon Tailors, aims to make suits that will become heirlooms by focusing on fit, style over fashion and quality.
Fashfest’s inaugural event, in Canberra’s centenary year, was successful beyond the dreams of its organisers.
Each of the four parades was a sell-out and the buzz online in particular was major.
Wright was initially disappointed by the amount of people saying they hadn’t realised Canberra had so many fashion designers in its midst.
Then he realised that was a good thing: Fashfest had increased the local industry’s exposure.
It’s this chance to spread the word that led Morgan to participate in the 2014 Fashfest, after deliberately keeping his business small while developing products and producers over the past few years.
Wright is aware of the difficulty the high expectations set a year ago pose for the sophomore year.
But he’s confident in the line up of more than 30 designers – 19 of them new to the event – who will show collections over four nights.
New designers in 2014 include mature fashion house Character and Hijab House. Fashion students from Canberra Institute of Technology will also be showcased.
Another innovation in 2014 is a trade show where 22 designers will have their collections for sale.
Fashfest isn’t like a traditional fashion week with Wright instead aiming to produce something more experiential and bespoke.
“Instead of being a series of fashion parades people go to, it’s a bit closer to a theatrical performance,” he says.
* Fashfest runs for four nights from April 30. The trade show will be on May 4. Tickets are available at 南宁夜网.fashfest广西桑拿,广西桑拿网,.