It seems the old Australian cliches of kangaroos and crocodiles still work in the United States.
Qantas has received a 25 per cent increase in unique browsers to the qantas广西桑拿, website following the airing of Modern Family’s Australian episode in the United States.
Around 9.6 million Americans tuned in to watch the highly anticipated episode of the US TV sitcom filmed in Australia. The cast and crew flew to Australia in February for a two-week shoot in Sydney and the Great Barrier Reef.
In the episode Dunphy (Ty Burrell) reveals he was conceived while his mother was on an Australian holiday. He then drags his family halfway across the world in a bid to get in touch with his roots. Packed with surfers, meat pies, kangaroos and vegemite the episode was also a rare local ratings hit for Network Ten last night attracting 1.049 million viewers.
Qantas CEO Alan Joyce said the episode was linked to special US fares in partnership with Tourism and Events Queensland and it’s expected that it will increase flight bookings to Australia.
“Modern Family rates as our most popular TV program onboard and we’re confident this vacation episode will inspire more people to take the trip Down Under,” Joyce said.
“Given it’s also a big hit domestically, it will no doubt encourage some Australians to visit these parts of the country as well.”
Qantas has previously supported Australian specials of the Oprah and Ellen shows, both of which produced significant increases in international visitors. Ellen DeGeneres’ visit last year sparked a 22 per cent rise in inbound flights to NSW alone.