TV’s night of night’s tanked in the ratings.
The Nine Network’s delayed telecast of the Logies, which is basically a popularity contest with the readers of a glossy magazine, and the red carpet arrivals attracted less than one million viewers each and finished well down in the overnight ratings top 10.
The red carpet arrivals program was seventh overall with 974,000 viewers and the Logies Awards telecast was even less popular. It was eighth with 962,000 viewers.
Both shows were soundly beaten by Network Ten’s Modern Family: Australia which was sixth with 1.049 million viewers.
Modern Family: An Aussie Adventure, a behind the scenes look at the US sitcom being filmed Down Under, was 12th with 642,000 viewers. Ten’s new US sitcom The Millers, starring Beau Bridges, launched in 13th place with 611,000.
The clear winner for the night was the first semi final of My Kitchen Rules which attracted an audience of 1.912 million while Seven News was second (1.378 million).
More people tuned in to the Seven Network’s investigative show Sunday Night than the Logies.
Sunday Night went head-to-head with the industry awards and easily won the ratings with 1.246 million viewers and third place.
A Nine spokesperson dismissed the Logies’ poor ratings during the network’s post Logies brunch on Monday.
The spokesperson said Nine was pleased with the result and won their key demographic.
1 My Kitchen Rules (Seven) 1.912 million
2. Seven News (Seven) – 1.378 million
3. Sunday Night (Seven) – 1.246 million
4. Nine News (Nine) – 1.199 million
5. 60 Minutes (Nine) – 1.155
6. Modern Family: Australia (Ten) – 1.049 million
7. Logie Awards Arrivals (Nine) – 974,000
8. 56th Annual Logie Awards (Nine) – 962,000
9. Downton Abbey (Seven) – 917,000
10. ABC News (ABC1) – 765,000
12: Modern Family: An Aussie Adventure (Ten) – 642,000
13: The Millers (Ten) – 611,000